Location
Brazil
Paraíba sits in eastern Northeast Brazil. The whole state in red is the home of Imagineland — capital João Pessoa on the coast and Campina Grande inland. São Paulo and Rio de Janeiro marked for reference.
Commercial · Sponsorship and activations
Your brand inside the most important pop culture festival in Northeast Brazil
Three editions, a growing audience, and a mostly young, connected, nationwide crowd. Imagineland is the bridge between brands and fans of film, series, games, cosplay and music — all in one weekend.
Overview
What Imagineland is
The most important pop culture festival in Northeast Brazil. Three days of film, series, games, cosplay and music in a single weekend — with international talent, brand activations, and a mostly young, connected, Brazil-wide audience.
Show Case
See Imagineland in 90 seconds
A cut of the best moments from the 2025 edition — the scale of the stage, the energy of the crowd, and the visual delivery you can tie your brand to.
Highlights
Where we are and where we're going
| Year | Event | Date | City | Attendance |
|---|---|---|---|---|
| 2023 | Imagineland | Jul 28–30, 2023 | João Pessoa · Brazil | 27,145 |
| 2024 | Imagineland | Jul 26–28, 2024 | João Pessoa · Brazil | 34,112 |
| 2025 | Imagineland On The Road | Oct 24–26, 2025 | Campina Grande · Brazil | 32,558 |
| 20262026 forecast | Imagineland On The Road | Sep 25–27, 2026 | Campina Grande · Brazil | 35,000 |
32.5582025 attendance in Campina Grande
3Editions since 2023
2026 forecast35.000Projected 2026 attendance
Why Paraíba
A territory with an events DNA
Paraíba sits at the heart of Northeast Brazil, with the infrastructure, regional access and audience base used to hosting world-scale festivals. Campina Grande is the hub that connects the state to the rest of the country.
Access
Driving distances to Campina Grande
- João Pessoa · PB1h30
- Recife · PE3h
- Natal · RN3h
- Fortaleza · CE5h
Airports: João Pessoa (Presidente Castro Pinto) and Campina Grande (João Suassuna) run daily flights — direct connection with Brazil's major capitals and easy arrival for national sponsors.
~1 millionInhabitants
The Campina Grande metropolitan area and surrounding cities together account for roughly 1 million people — a consistent local audience base before even counting regional travel.
